You say potato

Michael Sluming

Michael Sluming

A few weekends ago my dad came back from the supermarket with a bag of potatoes. Nothing too out of the ordinary there, I thought, until I noticed the face of Desperate Housewives star Marcia Cross staring back at me from the cellophane wrapper.

Cross's Housewives co-stars, who include Teri Hatcher and Eva Longoria, have done their fair share of endorsements: shampoo, make-up, even ice creams, but not potatoes.

It wasn't until a few days later that it all clicked into place, when the new Roosters advert came on the TV.

The advertising industry doesn't always like to poke fun at itself, and Hollywood A listers even less so, but when they do, as with this and the brilliant Orange Wednesdays promotions in cinemas, it makes you appreciate what an art it really is to capture your attention in those moments when you could quite easily choose to switch over, nip to the loo or make a cup of tea.

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