Whistlestop pipes in PR
Date Posted: Thu 1st Nov 2007
Food service giant SSP has extended its contract with Paver Smith to include its national convenience store chain, Whistlestop.
The agency already provides nationwide PR and marketing support to its M&S Simply Food franchise and the deal recognises Paver Smith's performance on this brand, says MD Dougal Paver.
"This is a significant deal which will underpin the agency's continued growth. It's a credit to the team and they've all had a pat on the back."
The agency will support the extension of both the M&S Simply
Food and Whistlestop brands across the UK rail network with
marketing and PR support around the store refurbishment and opening
programmes in what is one of the largest PR contracts held in the
north west.
