When social media backfires
As election campaigns get underway, the
political parties are getting to grips with social media as a way
of engaging with voters.
The Tories were left red-faced
yesterday after their Cash Gordon website, which was set up with
the intention of humiliating Gordon Brown, backfired.
The site automatically displayed
messages from Twitter that included the hash tag #cashgordon.
Rather than attracting Conservative
voters,
people took the opportunity to vent their
frustrationsat the Tories, including more swearwords
than you could shake a stick at and links to websites they would no
doubt rather not be associated with.
Which shows that when you put
yourself at the mercy of the social media gods, you don't
always get the response you hoped for.
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