What's behind the tumbling circulations?
Recent ABC figures show that newspaper circulations are tumbling. Is technology to blame, asks Dougal Paver.
Anyone who values the role the media play in our national life will be horrified by this report from the Press Gazette.
In short, it shows a huge post-election drop in newspaper circulation, particularly among the broadsheets.
Is it a post-election hangover? People no longer seeking a political fix through inky pages?
Or is it a longer-term structural challenge for publishers based on changing reading habits?
My own personal consumption of media has changed dramatically in the last year, a function of the sheer convenience of the iPhone and the challenge of looking after two lively nippers.
If technology is driving it then News International's current experience of erecting pay-walls for its content merely adds to the gloom: on-line readership has plummeted.
The next twelve months could well be momentous for the UK media industry. Certainly, there are some big bets on the formats available to consumers. Expect some big winners and some big losers.
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