War on WAGS

Jade Mallia

Jade Mallia, Account Executive

There's only one Keano and her name's Claudine. Er, who, asks Jade Mallia.

Robbie's missus never got a mention until the little Irishman descended on Liverpool - the capital of WAG couture - to miss sitters and struggle to live up to his £20 million price tag.

Fortunately for Robbie, Claudine is excelling as Mrs Gerrard's new strike partner and after only four months in the 'pool she has become tabloid gold. The media have created a new caricature and role model for all WAG wannabes.

But, Claudine is no dumb blonde and she certainly isn't defined by her model looks (although I admit they help) - the girl has a first class economics degree and while she probably grew-up wanting the hairstyle, wardrobe and holidays of said WAGS she had a back-up plan to get them on her own. Nice one - but why have we come to expect less?

Knowledge is power - if only Now and Heat magazine portrayed this sentiment as much as celebrity culture, maybe kids would grow-up wanting to be a nurse or lawyer instead of a talentless Z-list celeb and maybe just maybe we'd have more women in high power jobs.

Feminist rant over - men are just as bad! I had the displeasure of having to listen to one of the worst chat-up lines ever: "You know the Manchester United and England player, Michael Carrick?" 'Yes.' "He's my brother."

'Bothered? - but just so you know, Carrick is from Newcastle and you have a distinct St Helens twang, and no you don't have different dads and even if you did I don't care. Now go away, you're invading my personal space.'

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