Twin terror for Simon Cowell
Love it or loathe it, since the end of the summer and until early next year, we will all be hearing a lot about the X Factor.
You may be familiar with the term "Jedward" - the name given to the identical Irish twins, John and Edward, who are as incapable of holding together a dance routine as they are singing remotely in tune. Yet, week after week, they get more votes than the more talented contestants.
This seems to frustrate Simon Cowell, who argues that it makes a mockery of the competition and is unfair on the genuinely able singers among the group.
He fails to realise that, because he has made the show as much about himself and his fellow judges as it is about actual singing, people are now voting partly just to see his reaction, or to hear Cheryl Cole get worked up that her act has been voted out in place of the twins.
And from speaking to friends and colleagues, I think people are
also tiring of the traditional warbling balladeer that Cowell
cynically pushes to the front in the hope they will go on to line
his pockets further as they rack up the album sales.
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