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Michael Sluming

Michael Sluming

This week I have started tweeting and have enjoyed reading tweets by fellow twitterers.

If that sequence of words made any sense, you are no doubt already familiar with the rapidly growing phenomenon known as Twitter.

For the uninitiated, Twitter is a service "for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

You can update your followers any time with a quick response, limited to 140 characters, which lets them know what you are up to.

As with all social media, Twitter has been swiftly latched on to as another outlet for PR messages. Be it celebrity PR (you can follow updates from names as diverse as Boris Johnson and Barack Obama to Snoop Dogg and Lily Allen) or corporate PR (Starbucks and Innocent Smoothies are just two big brands with Twitter accounts).

After only a week of having an account I've already accumulated a small (but perfectly formed) group of followers, ranging from friends and colleagues to journalists and a sprinkling of complete strangers.

For people who are online but short of time, Twitter allows quick and easy communication and facilitates immediate feedback. I can let busy journalists know what my clients are up to and they can contact me straight away if it takes their interest.

Now I've finished blogging about tweeting, I'll go and tweet about my blog: www.twitter.com/michaelsluming

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