This week I have started tweeting and have
enjoyed reading tweets by fellow twitterers.
If that sequence of words made any
sense, you are no doubt already familiar with the rapidly growing
phenomenon known as Twitter.
For the uninitiated, Twitter is a
service "for friends, family, and co-workers to
communicate and stay connected through the exchange of quick,
frequent answers to one simple question: What are
you doing?"
You can update your followers any time with a quick
response, limited to 140 characters, which lets them know what you
are up to.
As with all social media, Twitter has been swiftly latched on to as
another outlet for PR messages. Be it celebrity PR (you can follow
updates from names as diverse as Boris Johnson and Barack Obama to Snoop Dogg
and Lily Allen) or corporate PR (Starbucks and Innocent Smoothies
are just two big brands with Twitter accounts).
After only a week of having an account I've
already accumulated a small (but perfectly formed) group of
followers, ranging from friends and colleagues to journalists and a
sprinkling of complete strangers.
For people who are online but short
of time, Twitter allows quick and easy communication and
facilitates immediate feedback. I can let busy journalists know
what my clients are up to and they can contact me straight away if
it takes their interest.
Now I've finished blogging about
tweeting, I'll go and tweet about my blog: www.twitter.com/michaelsluming
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