To blog, or not to blog?
Writing a
weekly blog is an enjoyable process and provides an interesting
diversion from PR work.
The challenge for us bloggers is thinking up and deciding on a new
topic every week. Normally there are plenty of ideas to choose
from but, occasionally, we can suffer bloggers block.
The desertion of suitable blog ideas can prove a huge affliction
and so colleagues are called on for ideas, as well as checking the
news for ideas and inspiration, before
writing a hopefully fantastically insightful and witty(!) blog.
However, it is great practice for anyone working in PR, no matter
what level, as it helps to hone writing and communications skills
and requires creative thinking every week.
Blog writing also has benefits for
our clients. With such a diverse client base here at Paver Smith,
the PR activity and challenges are very different for each of them.
Some clients naturally generate a
large amount of news which keeps campaigns ticking over. Others
require more creative thinking to generate great features and
coverage and so the more practice in inventive thinking, the
better.
So while the brain-wracking might
take time on occasion, blog writing provides a bit of fun for us
and is beneficial for our clients, so it is good practice all
round.
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