Tick box for no publicity?

Having spent a few hours in the company of the syndicate which won a share of the UK's biggest-ever lottery prize, it struck us how intimidating facing the country's media can be.

At the press conference yesterday, the latest EuroMillions winners faced the full glare of the media with an obvious and quite understandable nervousness.

Apart from the obvious question of what the lucky winners will spend their winnings on, one of the first questions they must ask themselves is whether they should engage in publicity or try and remain anonymous.

It may seem like an easy question to answer when you are not a lottery millionaire, but I have a feeling that the certainty would evaporate if I was ever faced with the reality of having to make that decision.

The clear advantage of embracing the publicity is that you can give the press your side of the story on your own terms. You would be chaperoned and advised throughout and not left dangling with the media chasing you with their characteristic tenacity.

If you found yourself to be among the country's biggest ever winners, sooner or later the media would catch up with you.

By giving their story up front, the winners have told the story on their terms and provided great copy for editors - everyone's a winner.

COMMENTS

No comments added for this entry.

POST A COMMENT