Taking a battering. Well, some of us
The latest survey from the Institute of Practioners in advertising (IPA) says that ad-men are taking a thrashing right now.
Such has been the frenzy over whether or not we're headed for melt-down that marketing men the land over have been slashing their advertising budgets. It's as sure a sign of lean times ahead as swallows are of summer.
Delve in to the figures and you'll find that not all marketeers are equal. Digital practitioners, for example, continue to grow. Working out the return on your investment for SEO, PPC and email marketing campaigns is relatively straightforward. Try saying that about a brand-building campaign on ITV.
PR is seeing slowing growth as budgets are re-aligned, but from where we're sitting that's not troublesome at all. After all, the size of the total PR spend in the UK means that wherever we are in terms of scale, the opportunities will always be infinite. The market's just so big.
So up here in Paver Towers we continue to plan for - and achieve - growth. In the last two days alone we've added £115,000 of new, annualised, income. Who'd be in advertising, eh?
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