The Vincent Hotel

The Issue: The Vincent Hotel is the north west's most exciting new venture and aims to redefine the concept of a cool English seaside hotel.

The £13million, prospective five star hotel, based in Southport, is the vision of local restaurateur Paul Adams who felt the north west coast lacked an upscale venue with lasting appeal.

Paver Smith was retained in January 2008 to position the Vincent as Merseyside's leading hotel with a reputation for style, service and innovation.

The Objectives: In 2008, the Vincent's objectives were:
- To raise awareness of the hotel to an international, national and regional audience ahead of its launch in May.
- To build brand knowledge to key audiences, including high-end leisure users, celebrities and sports stars, the golf market and the business community.
- To promote the hotel as Merseyside's leading venue for special functions.

The Results: In our first three months working on the account Paver Smith generated more than 50 pieces of media coverage for the Vincent. This includes 13 pieces of international coverage in publications such as the New York Times and The Age, in Australia; 11 pieces of national coverage, including an article in the influential Sunday Times travel supplement and 28 articles in the local media.