The only constant is change
The ripples which have been spreading through the publishing and
broadcast worlds have developed into waves in the past week.
Two different events provide an indication of the future direction
of the world's key media: TV and newspapers.
The decision of the
London Evening Standard'sowners to give the paper
away for free immediately boosted its circulation from 250,000
copies per day to 600,000. What the knock-on effects will be - in
terms of output - remains to be seen, but
what is sure is that publishing houses up and down the country will
be scrutinising the events intensely as they try to prop up falling
circulation figures in some of our most famous daily papers.
The other event which is equally as much a sign of the times, is
the
internet only screening of the English football
team's world cup qualifier in Ukraine. With rumours of lack of
interest from terrestrial broadcasters for this meaningless game,
those wanting to watch will have to pay between £4.99 and
£11.99 to watch it live online or, bizarrely, go to an Odeon
cinema.
It will be interesting to find out if the
numbers of subscribers would fill the average Premiership football
ground.
What is clear from both of these examples is that publishers and
broadcasters are yet to really settle on an convincing model of
'selling' their product to the audience. What is clear is
that without the audience you are doomed.
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