The music industry needs to change
Last week Lily Allen announced that she
would be quitting music and wouldn't produce another album.
"So what?" you are probably thinking, but her decision
was prompted by a wider issue - that of file sharing among music
fans and therefore the challenges the internet presents to the
music industry.
More people download music now than buy it physically, to the point
where the once-popular CD single is almost obsolete.
Yet while the music industry seems to accept that iTunes downloads
and the internet are the way forward, it seems unable to fully
embrace technology.
Only last week were UK music videos allowed back on YouTube after
the video streaming site agreed to pay an undisclosed royalties fee
to the PRS for Music group.
You could argue that the industry missed
the point, which is that YouTube provides an enviable opportunity
to present their product to the world.
Take, for the sake of argument, Susan Boyle of Britain's Got
Talent fame. Her performance on the show was uploaded on YouTube
and became an international phenomenon, attracting millions of
views.
This has helped propel her to superstar status both at home and in
the US, where she has appeared on numerous TV shows including Oprah
Winfrey, and will no doubt help secure her impressive album sales.
The music industry needs to join the rest of us in 2009 rather than
imposing red tape, fines and bans for those not living by their
outdated rules and expectations.
COMMENTS
No comments added for this entry.
POST A COMMENT
