The challenge of a parallel universe
Sometimes the media and our leaders are hopelessly out of cync with the wider world, argues Dougal Paver.
I was chatting to someone in business last week who has developed an app that looks set to turn its particular sector on its head.
Listening to the developer describe his product I couldn't gainsay his contention that it will be highly disruptive to the sector concerned. Like the best innovations, it struck me as a lesson in the bleedin' obvious.
Listening to Roy Hodgson's comments about Liverpool's performance after the club's derby defeat against Everton I was immediately struck by a disconnect. As a reasonably objective blue I could see the merits or otherwise in Liverpool's performance but Mr Hodgson's claims seemed to err too far on the generous side.
Did he watch a different game from the media, whose reports were a tad less generous? And what did the fans make of it?
Cue that great leveller, the internet: a cursory glance of the various on-line Liverpool fanzines - blunt to a point unsuitable for a family blog like this - suggests Mr Hodgson saw one match and the rest of us another.
And the point for all marketeers? If your claims for your product or service don't match the perceived realities of your customer base the internet will expose them in an instant and fuel an alternative viewpoint that can develop a harmful momentum in no time.
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