The beauty of good clear communication
The beauty of good, clear communication is that there's a simple, relevant message and you know your audience.
If there's one thing Expo 2010 in Shanghai is about it's that the countries and cities exhibiting are extolling their virtues to nearly half a million visitors per day.
Our first visit yesterday took in the UK and Saudi pavilions, and gave an opportunity to contrast them with Liverpool.
All had huge queues and hence significant interest, and each offered contrasting slices of their respective cultures. From soaring visuals of Arabian life and a grand pavilion, to a rather mixed symbol of UK fibre-optic technology combined with elements of agricultural diversity, to a very prosaic and engaging mix of music, culture and football. (I'm sure you can spot which is which).
Did each convey a simple clear message, and did they connect with their audiences? Maybe so, as let's not forget that 99% of the visitors will have little knowledge or awareness of any three of those exhibitors, so for many this Expo truly is a window on the world, and we should view that world from their eyes to understand the impact that Expo is having.
That said, Liverpool's pavilion is a joyous and proud credit to all involved, and that's despite my obvious bias.
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