Some good Expo-sure for Liverpool

Hello, or should that be Ni hao (nee-Ha-OW)?

I for one will be advising my clients to start brushing up on their Cantonese and Mandarin now the city's international profile is about to be raised even further.

In the unlikely event you've not yet heard, I'm talking about the news that Liverpool has kicked 100 competing cities in to touch for the right to exhibit at the Shanghai World Expo in 2010.

But, as with the PR industry, winning the pitch is not even half the battle. Once the back slapping has stopped, the challenge becomes maximising the opportunities this presents - and make no mistake, Liverpool has a unique chance in Shanghai.

As one of only 40 cities across the world and the only UK city outside London to have a dedicated presence at the five-month-long event, the news represents a massive opportunity for Liverpool's business community to show its wares on the global stage.

Here, the past few years have been focused on successfully hosting this year's Capital of Culture celebrations. Despite the inevitable hiccups, we have all seen for ourselves, not only the major impact on the regeneration and restructuring of the city, but also the way in which it is now viewed nationally and internationally.

Now the focus will turn to Liverpool's twin city Shanghai, but our presence will be every bit as important there as our own cultural celebrations have been at home.

A city like ours can never rest on its laurels and now the challenge is to seize the next opportunity to demonstrate our skills and enterprise to a much broader business market.

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