Social media - a flash in the pan?
It's safe to say that people in the media and marketing very often have an opinion on just about anything.
So it's no surprise that online there's a growing school of opinion that claims social media is overrated and will, in the fullness of time, turn out to be a useless tool for marketers.
We're seeing this backlash across the board. For example, one recent headline 'Waste Valuable Time and Energy, Start a Facebook Page' the argument being that most big brands using Facebook were getting little out of it and offering even less to their followers.
This opinion is supported by some of the stats available. Some claim half of the online population are inactive and a Nielson report showed that a mere 7% of Twitter users account for a massive 79% of the activity.
But with Facebook boasting 500 million users and Twitter claiming 18 million you'd be crazy to ignore it, surely?
As ever, it's about using the right tools to reach the right people. Facebook is great if your objective is a wide reach and a campaigning message. We used it to good effect for the Blind World Cup and the Chamber Council is looking at using Linked In to help us debate issues between meetings.
Don't be fooled though, it's not the answer to every marketing problem and it won't transform your business overnight. After all, social media doesn't take that long!
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