So called recession?
Last week, Tory advisor Lord Young caused a media storm when he said, in an interview with the Daily Telegraph, that many people had never had it so good during the "so-called recession".
What happened after was a great example of how modern politics is as much about PR as it is policies.
Young issued an apology, was publicly berated by David Cameron and then handed in his resignation.
A number of commentators and think tanks have come out in support of his comments, saying that while they could have been phrased with a bit more sensitivity, Young was - broadly speaking - correct.
But this was irrelevant when the Conservative's new soft, fluffy brand had to be protected, so his services (which he was giving for free) were swiftly dispensed with.
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