Should Twitter save the BBC?

Michael Sluming

Michael Sluming

If you are a Twitter user, you may - like me - have noticed a trending topic yesterday, with the hash tag #proudofthebbc.

After the success of the social media campaign to save BBC 6 Music radio station, a campaign group has now turned its attention to protecting the license fee, which Culture Secretary, Jeremy Hunt, said will come under scrutiny at the next review.

I am not disputing the fantastic service the BBC provides, and I have even blogged in the past in praise of the BBC, but that is not to say it is without flaws.

Yes, the service it provides is often far above that of commercial rivals, but a large number of the people running the corporation are still paid obscene amounts of money.

It was recently announced that the BBC will, instead of paying top dollar for established stars, focus on nurturing emerging - and, crucially, cheaper - talent. This leaves the likes of Jonathan Ross free to go to ITV. And it should be noted that this move is a pay cut for Ross.

Should we take a similar approach to the executives running the BBC? Rather than competing with the salaries at commercial channels - who have to attract people who can bring in the advertisers, which isn't a concern for the bigwigs at the BBC - we should focus on getting value for money for the taxpayer.

Proud of the BBC? Yes. Oblivious to its flaws? No.

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