Salford Royal NHS Foundation Trust

Salford Royal NHS Foundation Trust has appointed Paver Smith to run a campaign to publicise the 293 additional lives it has saved since the launch of its Quality Improvement Programme (QIP) six months ago (April 2009).

Salford Royal is the most popular hospital in the country with 98% of people saying they'd recommend it to their friends and family. Paver Smith's campaign will get local people involved in the hospital's Quality Improvement Programme as part of the trust's push to make Salford Royal the safest, cleanest and most personal NHS hospital in the country.