Rensburg Sheppards Manchester

The issue: To help Rensburg Sheppards appeal to a younger professional audience and to shake off the stuffy 'stock-broking' image often associated with investment management.

The objectives: The over-arching objective was to enhance the company's reputation by raising awareness among a professional and lifestyle audience and to cultivate a confident image more befitting of a leading investment manager.

The results: During the first year of the PR programme, more than three million people read about Rensburg Sheppards Manchester across a range of mediums - from lifestyle magazines to online news sites and daily newspapers.

As well as using topical commentary, economic analysis and financial advice to secure column inches, creative photography was also used to show a more accessible face of investment management and secure more on page presence. The BUPA charity story is a key example.

Paver Smith also successfully took advantage of feature opportunities in several wealth management supplements, including the Manchester Evening News and Waterfront Magazine and secured a series of advertorials in upmarket lifestyle titles.

Furthermore, Rensburg Sheppards have overall cemented relationships with key business journalists who can regard them as leading experts in wealth management and investment.