PS to drive blackcircles PR
Date Posted: Wed 14th Jan 2009
Paver Smith has secured the national consumer brief for fast-growing on-line tyre retailer blackcircles.com
The account win follows its recent acquisition of Manchester's Stripe Communications and the six figure win to promote Liverpool's presence at the Shanghai World Expo 2010.
"It's been a good start to 2009 and we're close to announcing a trio of new appointments to our team to help us cope with our growth," said managing director Dougal Paver.
"Our focus for blackcircles.com is to target van drivers and mums using national consumer media. They're two very distinct audiences with very different needs and reasons for renewing tyres and it'll be a great showcase for our thinking," added Paver.
