PS Launches New Social Marketing Unit
Date Posted: Wed 18th Feb 2009
Paver Smith has expanded its service offer with
the launch of a Social Marketing Unit to build on its track record
in the NHS and wider public sector.
New appointment Richard Lynch, formerly head of
marketing and communications at the Walton Centre for Neurology
and Neurosurgery NHS Trust, will lead the unit at the north
west agency.
It will intitially work with NHS
foundation organisations, helping to market their health services
and run successful public health campaigns. The unit will also be
supporting education establishments, local authorities and
charities.
MD Dougal Paver said:
"Innovation is a key plank in our
growth strategy, alongside recruiting talented people.
Richard's appointment, and the launch of the Social Marketing
Unit, ticks both those boxes and I'm delighted he's on
board."
Richard, who has 20 years' experience in social
marketing, corporate communications and PR, said: "I'm looking forward to the challenge of
developing a new service and believe I'm at an agency that has
what it takes to drive it forward with me."
