Promoting improvement prompts recruitment

Liverpool's pioneering Business Improvement District has retained Paver Smith to manage a discrete PR campaign promoting facets of Liverpool's retail offer.

The campaign, which remains under wraps, will launch later this summer says agency boss Dougal Paver. "It's a major initiative and focuses on Liverpool's continued improvement in its retail offer."

The appointment is the ninth new contract since Paver Smith was launched at the beginning of June following its management buyout. Three new staff are under recruitment to help service the new busines.

"The market has responded very well to the benefit of our specialised offer," says Dougal. "We've got a lot more in the pipeline and have real momentum behind us."