Paver Smith wins six-figure schools campaign

Paver Smith has won a five-way competitive pitch to deliver the marketing and communications strategy to support Liverpool's multi-billion pound schools building programme.

The agency has been appointed by Liverpool City Council to manage communications for the Building Schools for the Future programme and Primary Capital Programme.

The schemes will deliver a major step-change in the quality of facilities for every schoolchild in the city over the next decade and are part of Liverpool's ongoing drive to improve skill levels across its communities.

Paver Smith has been tasked with delivering an integrated communications strategy for the council, including staging events and the production of marketing collateral, branding and a website, as well as PR and stakeholder activity.

Paver Smith Director of Strategy Jon Brown said: "These schemes are critical to the city's continued renaissance, improving educational attainment and helping to ensure young people are leaving school with relevant high value skills.

"It's an issue which goes to the heart of Liverpool's long term future as an investment destination and as a city which wishes to foster indigenous enterprise so we're delighted to be involved in a project which is so critical for a number of reasons.