Paver Smith provides social media support for blind world cup
Date Posted: Mon 2nd Aug 2010
North West PR agency Paver Smith has created a social media campaign to support the largest disability football event ever held in this country - the IBSA World Blind Football Championship.
The tournament is hosted by the Football Association and takes place at the new £20million international sports centre at Hereford's Royal National College for the Blind between August 13th and 22nd.
The social media campaign, based around Facebook and Twitter, will help people around the globe support and follow the event.
World Champions Argentina, European Champions France and Paralympic Champions Brazil all feature, as does an England team which plays its opening fixture against Spain on August 14th.
Spectators in Hereford can attend games and thousands more will watch coverage via the website. For details, check out www.blind2010.com, Facebook http://bit.ly/9cdpG0 and Twitter @BlindWorldCup.
"The social campaign has really added to the mix for our campaign to promote the tournament, says Phil Heap, one of the tournament directors.
"This is going to be a fantastic event, but many people in the UK still don't understand what blind football is all about - the speed and skill of these world class players, the role of disability sport in this country. Part of our work has not only been organising a world class event but getting these messages across."
Paver Smith managing director Dougal Paver, who almost lost his sight in a shooting accident, said: "We're delighted to support this inspiring international tournament and wish all the competing teams the best of luck. The web has a wonderful way of making the world a smaller place and between Facebook, Twitter and the tournament's own website, we can spread awareness and make it easy for everyone to keep in touch."
