Out of control
The BBC lost control of the Ross/Brand story because it failed to act decisively and quickly, argues Dougal Paver
You'd think that the BBC would appreciate that we live in a 24 hour news culture - except that it's really a 15 minute rolling news culture.
In practice that means that the TV, radio and web agendas will drive a story forward, searching continuously for new angles and insights until someone takes control of it and starts managing the news output effectively.
Leave the media to their own devices, by contrast, and the story will develop an unstoppable momentum - usually until something bigger comes along. That's exactly what's happened with Ross and Brand.
The beeb's director general, Mark Thompson, made a critical error in staying on holiday rather than stamping his impremateur on the story immediately. The results are there for all to see.
COMMENTS
No comments added for this entry.
POST A COMMENT
