Not in fashion
Last week I went to see the September Issue, a
documentary charting the production of the 2007 September issue of
American Vogue.
In the film, the magazine's
notoriously frosty editor, Anna Wintour, was seen demanding that
images of models and celebrities in the magazine be
"fixed". And by this she, of course, meant, "make
them thin".
Last week also saw US fashion brand
Ralph Lauren
come under fire for its overly-airbrushed advert in which an
already slender model's waist had been reduced, or
"fixed", to appear even smaller than the size of her head
in the photo.
This was first brought to the
public's attention on the Photoshop Disasters blog which picks up
the photo-editing errors of some of the world's biggest brands.
Ralph Lauren issued a Digital
Millennium Copyright Act notice to Photoshop Disasters, which
subsequently removed the image - even though other blogs
have kept their version of the story up under fair use, for
"purposes such as criticism, comment,
news reporting".
In an age when almost everyone is voicing their
opinions publicly, be it via Twitter tweets, Facebook status
updates or a full-blown blog, it is impossible for PR departments
to control the views people share (and nor should they be able to -
it is a fact of life.)
Ralph Lauren has shown a complete lack of awareness about blogging
and, in doing so, has brought more attention to the very thing they
were trying to keep quiet.
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