No Such Thing as Bad Publicity?

Yesterday's attempt by Northern Ireland's environment minister Mr Sammy Wilson to prevent the dissemination of a straight-forward environmental campaign message through banning it was clearly a seriously flawed move.

For a politician to miss the point that his banning of the campaign based on personal and most would say dubious belief rather than fact, was always going to have the opposite effect and result in much wider coverage of the campaign than it would have generated in the first place.

Without his intervention, the campaign would have appeared with more of a whimper than a bang.

BBC news in Northern Ireland, Channel 4 News in mainland UK and a number of broadsheets carried the story with full unapologetic bluster from Mr Wilson. Job done - blanket coverage for the campaign.

But this is politics, and his closing remarks in the BBC Newsline piece suggest that this request was not his real agenda.

The end result? Publicity for a campaign that a politician didn't want.

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