Mother nature needs a PR agency
I've been thinking closely about this and I'd welcome your view.
We all agree that summer was a complete washout again. The nights are drawing in and quite frankly we feel cheated - cheated that those new flip flops have barely been worn, that sitting in pub beer gardens has been blighted by rain and that the BBQ hasn't even left the shed.
What's struck me is that mother-nature needs a PR agency to help her improve the image of the seasons.
Her customers have lost confidence in her - they're starting to shop elsewhere, flocking to sunny hot-spots to get their annual dose of Vitamin E before returning to the damp of 'good old Blighty' and sneering at the very mention of the word summer. If Mother Nature was a client I'd be advising her to get back in touch with her customers and to make some radical changes to her product.
As soon as June hoves in to view on the calendar, our heads get filled with memories of adventure-filled childhood holidays and lazy summer afternoons in the garden. We get lost in the promise (or is it hope?) of sun and there lies the problem. The word summer sets our expectations too high.
Then when we have the torture of a wash-out summer, we feel let down and despondent. Summer failed to deliver and that sneer returns to our faces. To be fair, some of the other seasons don't get a look in either - autumn is gradually being eeked out of the calendar thanks to winter's strong-hold.
So why don't we change the seasons - let's make Summer the month of May, Autumn from June to October and Winter from November to April. Don't get me wrong, this is bleak - but we'd know where we stood wouldn't we? After all, it's all about managing expectations.
Has anyone got the number for Mother Nature's PA? I've got a call to make.
COMMENTS
No comments added for this entry.
POST A COMMENT
