More than just a random act of care

Alphacare Northwest has engaged Paver Smith to help raise its profile as one of the region's leading providers of healthcare professionals.

Alphacare provide professionally qualified carers for clients or their relatives who need wide ranging support. They supply nursing care for short periods, regular support or long term palliative care, to private individuals and nursing homes.

Paver Smith is helping raise Alphacare's profile in a number of ways, beginning with the first ever annual Random Act of Care Day.

Dozens of dancers dressed up as 'Alphacare' Bears descended on Liverpool One, carrying out small (and in some cases, large) acts of kindness, including assistance with shopping, opening doors, handing out a credit crunch fiver, and a £2,000 jewellery Boodles voucher. This initial brief was deemed a great success and generated significant interest and coverage for Alphacare.

http://uk.youtube.com/watch?v=FGuVQgufLTg