Managing the message: two master-classes from different branches of government
Political observers yesterday gave the government full marks for telling it like it is, notes Dougal Paver.
If one of the measures of good communication is managing expectations, then George Osborne and David Laws did it in fine style.
In essence, they told us that if we think six billion quid of cuts over twelve months will be our lot, then we've got another thing coming. Five years, they said, by which time we can expect the country's quite frightening budget deficit to be fully under control and on the way to being a painful memory.
On the other side of the political tracks Liverpool's new Labour administration scored a thirty yard beauty, with front page news that council leader Joe Anderson had flown to the Isle of Man to forge common cause with entrepreneur Albert Gubay.
Think Regan and Gorbachev and you'll get a measure of what was in play. Whether or not they went for a stroll in the Manx woods we'll probably never know.
Gubay holds the key to the £200m regeneration of the vital Edge Lane corridor in to the city centre. His fractious and litigious relationship with Liverpool city council has delayed much-needed improvement and Cllr Anderson seems to have unlocked the deal.
This will have been carefully weighted to ensure that a key campaign message - that his administration will be pro-business, pro-development and pro-investment - got through to the business community. The front page of its house bible, the Liverpool Daily Post, probably sorts that, I'd say.
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