Date Posted: Thu 20th Sep 2007
Paver Smith's contract to launch M&S Simply Food stores across the UK rail network has been extended in scope following negotiations with the brand's franchise holder, food service giant SSP.
The new deal sees the task of producing all the supporting collateral for each store launch vested in Paver Smith - worth a "sizeable six figure sum," says agency MD Dougal Paver.
"We've been working with SSP for three years or more now and they've been delighted with our performance. The move is a real vote of confidence in our team and will help take us towards next year's tough growth target," added Dougal.
Paver Smith is now the tenth largest PR agency in north west
England and has set itself the target to reach the top five by the
end of 2008.