Liverpool’s Shanghai Prospectus launched

Paver Smith's events and PR teams recently launched Liverpool's prospectus for the Shanghai World Expo 2010 to an audience of the North West's civic and businesses leaders.

At the event, held at the NOVAS centre, the partnership behind Liverpool's presence at the Expo revealed that a virtual cruise from Liverpool to Shanghai will help promote the city and region to an international audience at the event, which starts in May 2010.

Tantalising glimpses of the city's presence at the event were also revealed at the launch of the official Prospectus, which details the opportunities the event will generate for the region's economy.

Entitled Shanghai Connect, the 32-page Prospectus was developed by a partnership of Liverpool City Council and the Liverpool-Shanghai Partnership, supported by Liverpool Vision and the Northwest Regional Development Agency (NWDA).

Described as a 'once-in-a-generation opportunity' to consolidate and build relationships in the world's most important emerging economy, the Shanghai Expo runs between 1^st May and 31^st October 2010 and will attract around 70 million visitors.

Speakers at the launch event included Steven Broomhead, Chief Executive at the NWDA; Cllr Warren Bradley, leader of Liverpool City Council; Mike Taylor, Investment Director at Liverpool Vision; and Dr Kerry Brown, Executive Director for the Liverpool-Shanghai Partnership.

Guests were also treated to a performance from the Pagoda Chinese Youth Orchestra.