Licking chickens
Last week Asda was in a bit of hot water over a video of a former
employee who entertained himself in store by, among other things,
licking a raw chicken before placing it back on the shelf, slashing
a chair and urinating in a bin.
The culprit, Adeel Ayub, uploaded the video to YouTube, where it
quickly came to the attention of thousands of internet users.
The response you would expect from any big brand in this situation
would be to issue a statement distancing themselves from the
activity, starting a thorough investigation, assuring us it would
never happen again...you get the picture.
But Asda cleverly adopted a different approach - using YouTube to
retaliate by uploading a video of appalled employees at the
Preston-based store expressing their shock and disapproval of
Ayub's actions.
So instead of a soulless stock response from a communications
manager, concerned customers could see and hear the opinions of
current Asda employees. Essentially, it lent a human voice to what
would ordinarily be a dull and - let's face it - unconvincing
press statement.
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