Leading golf club retains Paver Smith
Date Posted: Wed 21st Jun 2006
Formby Hall Golf and Country Club, the leading parkland course on the north west's renowned Golf Coast, has appointed Paver Smith to manage an intensive eighteen month PR campaign as it gears up for major expansion.
Course management are waiting on the determination of a major planning application which will see the country club's facilities grow substantially and have appointed Paver Smith to begin planning how best to market these, assuming approval is granted.
"We have considerable experience promoting major leisure attractions and the club's owners liked the detailed market analysis that underpinned our ideas," said agency managing director Dougal Paver.
"It's an eighteen month contract initially and involves a lot of detailed work targeting the country club's nine different market segments," added Dougal.
