Knowing your audience
With the general election now only a matter of weeks away, the press officers for each political party will be looking at their communications strategy and seeing what needs more attention.
The Guardian reported yesterday that the three main parties are focusing their efforts on female voters.
An important part of a PR's job is to know their audience and brief their client accordingly, and the Conservatives and Labour have both assigned a person to work exclusively on "lifestyle" publications and traditionally female-orientated daytime television.
While an interview with a glossy magazine might seem like the easy option compared to a few rounds with Paxman or a stint on Question Time, it is interesting to read that politicians can be "s**t scared" at the prospect of questions about their favourite TV programme and what they are doing with their other halves for Valentine's Day.
If they can't make their mind up about who to vote for on the X Factor, perhaps it is unsurprising that they seem unable to decide what their policies are.
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