Keep your marketing on track

As noted in this blog previously, major international events can play an important role in communicating what different places have to offer.
The most recent example has been the World Championships Athleticswhich have just concluded in Berlin.

The marathon routes of the major international games are always very telling and are clearly designed with boosting tourism and selling the city in mind.

Having been lucky enough to have visited the Berlin recently, I can confirm that the city is as vibrant and welcoming as it appeared on TV. It is also steeped in history - none of which is glossed over or forgotten.

The worldwide exposure the games have provided will undoubtedly have given the German tourist board a shot in the arm.

A well organised event, hosted in world-class facilities and witnessing record breaking events, can do a tremendous amount for a place.

Even better if this can take place is a city which has changed physically in living memory but managed to retain a sense of individuality and uniqueness.

COMMENTS

No comments added for this entry.

POST A COMMENT