Jumping on the bandwagon
Forgive me for dedicating another blog to the X Factor. I guess it must be indicative of how significant it is culturally, or, at least, how significant it is to my weekend TV viewing habits.
Somewhat predictably, the advertising industry has this week jumped on the Jedward bandwagon.
Cheese Strings has taken out a full-page advert in the Sun, wishing the twins good luck. This is a good idea for two reasons. First, it shows that the good people at Cheese Strings are aware of the things that really matter, second, it gets people (like me) talking about an advert they would otherwise have ignored.
But Cheese Strings aren't alone in riding the coattails of the Jedward publicity juggernaut. The Labour party has mocked -up a posterof David Cameron and George Osborne sporting the twins' gravity-defying hairstyle with the strap line, "You won't be laughing if they win."
While this is a good way of grabbing headlines, the Labour party is perhaps forgetting Gordon Brown's foray into the world of TV talent shows last year, with his cringe-inducing, if well intentioned, appearance on American Idol.
Some things, it seems, are best left to the amateurs.
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