John Lennon Airport help get second half off to a flyer
Date Posted: Wed 5th Aug 2009
Paver Smith's second half has got off to a flyer with the appointment by Liverpool John Lennon Airport and two other clients.
The agency has been given a three month brief for the transport hub as it looks to promote the benefits of connecting in to KLM's global route network via Schiphol.
The airline flies to Amsterdam three times a day and from there can connect customers to far flung locations such as Shanghai, Cape Town and Sydney.
KLM launched the service in the spring.
"It's quicker, more convenient and a lot less stressful to
fly long-haul via Schipol than Heathrow," commented agency MD
Dougal Paver.
"Our campaign communicates these core benefits in lots of creative ways and research tells us that once people understand them they are prepared to change their flying habits."
Paver Smith has also been appointed on retainers by management consultancy Cheeky Monkey and Belle Vue greyhound stadium in Manchester.
