It’s social marketing NOT social media marketing stupid!

I was chatting to someone from a well-known professional marketing association recently about new developments in social marketing and it transpired he thought I was talking about social media marketing.

I corrected him, like you do, with a rather patronizing reply:

"No, no, no. I'm referring to the process by which marketers seek to bring about social change by deploying traditional marketing techniques used with great success in the private sector. You, my dear fellow, are confusing this well-established discipline with the new online revolution bringing like-minded people together via a computer or mobile phone."

Just in case you are still a tad confused, and want to avoid the irritation of being correcting by some smug git like me, let me explain further.

Social marketing targets, social issues and looks to change peoples' 'bad' behaviours: things like smoking, drinking too much or not taking enough exercise.

Social media marketing, by contrast, exploits online applications such as LinkedIn, Facebook, YouTube and twitter to support, well, almost any type of marketing campaign, be it commercial, political, social or charitable.

The clue, for future reference, is in the word media. I do hope that's clear.

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