Hospital puts PS on call

Liverpool Women's NHS Foundation Trust has put Paver Smith on call to help it manage a series of major PR opportunities as it gears up towards the announcement of various major investments.

The deal provides the hospital with access to key agency staff as required and gives them the flexibility to respond to events and plan for future known issues, says agency director Rachel Smith.

"This is a major client with a need for high level support and expertise and we think it says a lot about our team that they have turned to us," said Rachel.