Brief
Daresbury Science and Innovation Campus is a Cheshire-based science and technology location which offers unique benefits to businesses including international connectivity, open innovation and Enterprise Zone status.
Home to more than 100 high tech companies, the ground-breaking Daresbury Laboratory and the Cockcroft Institute, the campus is a technologically diverse community with globally important research facilities, expertise and collaboration opportunities.
Paver Smith works closely with the DSIC and its partners, positioning the campus as the north’s leading enterprise, science and innovation hub, and promoting it through national, regional and relevant specialist media.
The agency also works collaboratively with DSIC stakeholders, which include the Science and Technology Facilities Council, Halton Borough Council and the Universities of Lancaster, Liverpool and Manchester.
Daresbury is a key component in the success of the North West knowledge sector and maintaining close links with its stakeholders is a key priority for the company.
Paver Smith supports these aims by working alongside stakeholders including UKTI, STFC, Halton Borough Council and nurturing close links with economic development organisations in the North West, including Liverpool Vision and the Mersey Partnership.
The agency is also developing DSIC’s reputation as a leading international location for the delivery of successful open innovation through comprehensive media relations support, this ensures that the campus’s message reaches relevant target media. This positions the campus as a thought leader in the industry and supports its ambition to attract investment from private and public sector sources
Focusing media attention on the successes, developments and innovations of individual companies on campus is another key strand in the campaign. The agency meets regularly with campus companies and ‘story hunts’ to extract new of developments or innovations which will provide beneficial coverage. This ensures that campus businesses are supported and their achievements are highlighted in national, regional and specialist media, which benefits the campus as a whole.
Daresbury has received extensive coverage in the north west regional media since engaging Paver Smith, with coverage achieved across news and business titles. Highlights of the Daresbury campaign include coverage in national media, including The Times.
Managing Partner Jon Brown said: “It’s a privilege meeting so many genuinely brilliant people – many of them entrepreneurs who have identified and are developing products and approaches which may one day revolutionise aspects of normal life.”