Hire a Hero marches on
Well it looks like the Hire a Hero campaign, commissioned by our client Karen Chadwick, chief executive of Apex Health + Social Care, has really caught the nation's mood.
In the three weeks since launch, the campaign has resulted in a bucket load of media coverage, inspired The Sun newspaper to roll out a similar initiative (Jobs 4 Heroes) and yesterday we broke through the 1000 member mark on the Hire a Hero Facebook page.
More significantly, the job offers are coming in. More than 30 businesses have advertised work for sales roles, personal assistants, radio systems designers, drivers, exhibition workers and team leaders.
This is a great start and given Karen's passion, energy and focus on the campaign, the campaign will reach out to an even wider audience over the coming months.
Reading the posts on the Hire a Hero Facebook page, you can see why help is desperately needed. So many ex-military are struggling, not only to find work, but to survive the transition back into a civilian routine. A job with prospects can give people that routine and something positive to build their life around.
The main criticisms ex-servicemen have are with the MOD's resettlement programme and that potential employers don't value their military experience. These issues need to be addressed as a matter of priority and will be discussed at September's Hire a Hero conference in Manchester on 21st September.
Until the right support is provided, society will continue to pay a heavy price for failing to integrate these brave young men and women back into society. Already, 8,500 ex-military are serving behind bars, thousands more homeless, jobless and facing an uncertain future.
This is not only their problem but ours too.
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