GRA 80th birthday celebrations
The
Issue: Belle Vue,
Britain's oldest official greyhound stadium was celebrating its
80th birthday and wanted people to celebrate with them.
The
Objectives: The task was to
maximise noise around the celebration to generate interest and
stimulate ticket sales.
The
Results: Our six week Summer 2006 Public
Relations campaign for Belle Vue Stadium's 80th Birthday
reached 16 million across Greater Manchester and the North West and
a further three million nationally. It delivered almost
£400,000 worth of positive editorial press space, radio and TV
airtime and got bums on seats. A lot of bums.
