My fine business partner Dougal Paver espouses very freely on our dear Government's handling of the media, so there's usually little point in adding to those erudite reflections, considers Martyn Best.
However it has been a source of either bewilderment or amusement on how a number of issues have been reported recently, and it is sometimes hard to know how to interpret how both swine flu and our dear British weather are really impacting on us.
To hear that 100,000 new cases per day could be reported by the end of the month and that this is increasing suggests that within about 2 months (the law of compound interest) the whole of the UK population will be infected.
To also read the official health warnings that it is now summer and it's likely to be hot added to the bewilderment of whether this would help reduce the risk of this pesky virus, or accelerate its growth.
What to do? Well who knows, and I'm certainly not going to add to this pool of knowledge other than to announce that as our dear British summer enters July, that it is now gloriously raining.
Not sure if that's good or bad - pigs seem to like rolling around in mud I recall, or do they?
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