Get your kit off for the mags...
As far as PR stunts go, you can't go far
wrong with a spot of nakedness.
Think Calendar Girls, think Gail Porter's
naked bottom emblazoned across the Houses of Parliament or Sacha
Baren Cohen's alter ego Borat wrestling in the nude.
The latest accolade goes to Paver Smith client, the Vincent Hotel, which launched
its new sushi bar by recreating an infamous scene from Sex &
the City - serving the Japanese delicacy off a naked model.
The stunt gained the hotel valuable column inches
in the
Telegraph,
Daily Mail, the Sun
as well as international coverage in publications such as The
Indian News and the Balitmore Sun.
Proof, if it was ever needed, that brave PR stunts
(particularly naked ones) pretty much guarantee you
coverage.
In May this year a group of militant Australian
OAPs decided to protest against the government cutting pension
budgets by wandering around Melbourne topless and chanting about
having the shirts taken from their backs.
Now that's the kind of political protesting
which will get you noticed.
Earlier this year, a semi naked girl proved a
YouTube hit by gyrating in her
underwear while playing a keep fit game on her Nintendo Wii
game. To the obvious delight of Nintendo's marketing
department, the video was watched by more than two million
potential new customers.
Animal rights organisation PETA is renowned for
its PR stunts but one of its most successful was the "I'd
rather go naked than wear fur" campaign, featuring a bevy of
butt naked supermodels.
Admittedly, some of the models did rather let the
side down by going on to model fur on the catwalk but then you
can't always cater for the stupid and vacuous.
And, of course, we can't go any further
without mentioning the ultimate naked PR supremo - Lady
Godiva.
According to the story, Lady Godiva rode
naked through the streets of Coventry in
the 11th century to promote her husband's decision
to lower taxes for the local citizens.
Centuries later the local council and tourist board are still
dining out on the ultimate naked PR stunt.
So my advice is clear, if you want publicity then
get your kit off for the mags...
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