Don't beat around the bush

Catherine Stewart

Catherine Stewart

The remarkable story of the man who spent more than a week in the Australian outback and emerged alive has been splashed across the news over the last day or so.

James Neale spent 12 days in the bush without food or drink and apparently surviving on nettles. He was found by fellow walkers and now is safe and recovering in hospital.

The Times has reported today that he has now hired a celebrity agent to sell his story to the highest media bidder.

Now while his story might sound like the stuff of a Bear Grylls documentary, that he hired an agent that day after he was admitted to hospital is a reflection of modern media activity.

It is also a reflection of how media savvy the average young person is today - the impact of reality television and overnight fame means James understands the value of his story. A story that could help to sell newspapers, could be made into a television drama documentary or even a film.

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