DLA Piper: Liverpool

The issue: DLA Piper is a leading global law firm with 64 offices across 25 countries. The Liverpool and Manchester office are retained clients of Paver Smith. In April this year the company's global board decided to hold its quarterly meeting in Liverpool. As legal heavyweights from across the world descended on the city Paver Smith was tasked with maximising press coverage during the visit.

The objectives: Our main aims were to:
- Generate media coverage to raise the profile of the Liverpool office of DLA Piper
- Maximize media coverage of the global board meeting and global board members
- Manage media interest in the chair of the global board, Senator George Mitchell
- Liaise with partner organisations helping to facilitate the visit

The results: Paver Smith generated pre and post event publicity securing a steady stream of media coverage. A profile on office managing partner, Philip Rooney, was timed to coincide with the arrival of the board. The arrival of the board itself was covered extensively with Senator George Mitchell giving an exclusive interview with the Daily Post resulting in a front page story. All avenues were explored including board member Jay Rains who, in addition to being a partner in the firm's Santiago office, is co-chairman of the US open. An interview was set up with the Golfnorthwest section of the Daily Post resulting in prominent media coverage. Overall:
- 12 articles generated over three weeks
- £66,206.66 of press coverage was achieved
- 2207% return on monthly PR fee investment