Credit Munch
The credit crunch has
forced the hospitality industry to rethink and rebrand what they
are offering.
With people now having considerably
less disposable income and being cautious with the cash that they
do have, discounts are being used as the key tool in driving diners
back into restaurants.
The internet is flooded with a
multitude of money off vouchers, deals and discounts with websites
full of offers such as 2-4-1 main meals.
Consumers now have plenty of options
and are seeing this as an unlikely benefit of the current economic
downturn. Eating out, while a luxury for many of us, is now better
value than ever.
Celebrity chef, Paul Heathcote,
is an example of this, responding to the credit crunch with special
offers at his Olive Press chain.
The stigma about bringing vouchers to
restaurants seems to be gone as consumers are getting more frugal.
On a recent lunchtime trip to Pizza Express, all but two tables had
the same print out A4 voucher that entitled them to half price
meals.
Obviously diners still want great
service and atmosphere and discounts can only go so far in
attracting and retaining business.
But if you do choose to dine out, you
can enjoy the fact that your hard-earned money is going even
further and getting a great-value
meal out.
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